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News You Can Use
Introducing Sandwich Power™.
Summer 2005 |
Not since sliced bread has consumer demand
for convenience
and taste been met so directly.
Products, partnership and pride define Sandwich Power™, the latest
foodservice program from Farmland Foods. Helping operators build
better business success by building better sandwiches is what
Sandwich Power™ is all about.
It starts with powerful Farmland and Carando® deli lines, everything
from traditional ham to unique old-world Mortadella and Capicola.
Available in bulk stick, pre-sliced and sandwich set ups, Sandwich Power™ accommodates the traditional slicing need as well as the ready-to-serve
convenience market.
Powerful partnerships define Farmland commitment. Delivering
custom-designed products in time to meet a customer’s sales
demand is the kind of business-building support that named
Farmland “Supplier of the Year” for Subway and “Distinguished
Supplier of the Year” for Fazoli’s.
Finally, Sandwich Power™ boasts a powerful pride of ownership,
reaching back to 1959 for Farmland Foods and 1933 for
Carando® specialty Italian meats. Combining the quality of
America’s farming heartland with the authentic old-world
craft and taste of Italy, Farmland confidently backs a whole
portfolio of sandwich products destined to satisfy today’s
demanding consumer.
Sandwich Sales Soar
KEEPING PACE WITH A MARKET ON THE MOVE
• Sandwich consumption has risen
nearly 30 percent over previous years,
as Americans eat an average of over
four sandwiches a week.1
• For fast-food restaurants,
sandwiches constitute almost
10 percent of sales — with a growth
rate double that of other items.2
• Sandwich QSRs are expected to grow
at a rate of 8 percent in 2005.3
1 Dr. Elisabeth Sloan, Sloan Trends & Solutions, Inc.
2 USA Today, 6/2/2003, ‘Fast Food Chains to Tempt Gourmet Palates’
3 Technomic, Inc., 2005 Projections
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